"In business, it's who you know that counts." - WRONG!
This is one of the biggest misconceptions.
You see, you could know 100, 200, 500 or even 1000 people. You might be connected on Linkedin to 5000 people... but at the end of the day how many of those would actually buy from you, or use your service, when they need it?
When a person goes into business for the first time, they are often surprised by how few of their friends and business associates buy from them.
Rather than it being "who you know" that counts - more importantly, it's WHO KNOWS YOU!
You need to keep yourself in people's minds, so that when they do need your product or service, they automatically think of you.
Think of a soft drink...
I bet your very first thought as soon as you saw that was "Coca-Cola" or "Pepsi" - but why did that name jump out as soon as you read "soft drink"?
Neither Pepsi or Coca-Cola know you, but YOU KNOW THEM and that's what's important to their sales.
So, rather than thinking "I'm fine, I know 5000 people, and they'll all buy from me when they need it," you should be thinking "How can I keep my name in their minds."
Do you agree... or not?